Australian National Maritime Museum-Free-Samples for Students

Question: Discuss about the Australian National Maritime Museum. Answer: Background: Australian National Maritime Museum is the museum that is operated under the governance of federal government of Australia. It is located at Darling Harbour, Sydney. It is the centre of the collections of Maritimes along with exhibitions, archaeological collections are research. It is the institution that provides the information about the Australian culture and connects the audiences of urban and regional areas of the country (Australian National Maritime Museum, 2017). The museum welcomes around 520,000 tourists in a year which includes families from local areas as well as from international areas. SWOT analysis: SWOT analysis is the technique that helps in identifying the strength, weakness, threats and opportunities of any company. It supports the company to take major strategic decisions. Strength: Historical collection: It is the museum that has great historical collections. This allows the tourists to know about the information and cultural history about Australia to the people. This helps the country to make the local people aware about their own history and spread the cultural heritage of the country (Tao, 2016). Educating schools and university students: It not only attracts the tourists from international destinations but also attracts the school students and university students. This is because most of the schools and universities want to provide the historical knowledge to their students. Weaknesses: Unsystematic data collection: It has been analysed that the data that has been collected is large in number but the collected data is not in systematic manners. This makes it difficult for the people to understand the data (Fyall, 2008).. Variable data qualities: It has been analysed that the data regarding some of the things needs to be updated timely. Opportunities: New technological development: it has been analysed that the museum has the opportunity to develop new technology at the place so that the data can become systematic and the people can easily get proper knowledge from that (Rowan, Townend, Beavis, Kelly Fletcher, 2016). Sensors can be implemented near the archaeological sculptures that sense the presence of the people and the audio related to that sculpture plays automatically and provide the information about the same. Support from public and private sector: If the museum get the support from public and private sector then it will be easy for the museum to have funds to maintain the infrastructure and attract more and more people (Payne, 2014). Collaboration with educational institutions: The museum has the opportunity to collaborate with different educational institutions so that it can serve many students with the historical knowledge of Australia. It has been analysed that Threats: Variation in data: It is very required to update the data all the time as the data of the things changes with time. Thus, the museum needs to make many efforts in upgrading the data timely. Availability of funds: It requires a huge amount of fund to maintain the data and the museum as a whole. Thus, museum requires arranging the funds from some of the corporates or the government in order to maintain the heritage of that museum that is giving great revenue to the company in terms of tourist foreign expenses on the museum tickets. Target market: Target market is the market that is targeted by the company. First segmentation of the market is done according to the homogenous nature of the market and one of them is targeted by nay of the company in order to serve them (Swarbrooke Page, 2012). In the above case, the major target market is school and university children, families and the foreign tourists who want to know about the Australian cultures. Sometimes some of the scientists also visit the museum in order to gain the knowledge about the historical cultural of the country. Conclusion: It has been concluded from the report that Australian National Maritime Museum is the museum that is operated under the governance of federal government of Australia. It is located at Darling Harbour, Sydney. It is the major tourist attraction for the foreigner tourist in the country because it provides them the cultural knowledge of the country. It is required by the museum to collaborate with the schools and universities so that they can earn more revenue and the knowledge can be transferred to each and every student of Australia regarding their culture. References: Australian National Maritime Museum. (2017).Anmm.gov.au. Retrieved 18 August 2017, from https://www.anmm.gov.au/ Fyall, A. (Ed.). (2008).Managing visitor attractions. Routledge. Payne, D. (2014). The lure of wind and wave: Seventy years of the Sydney to Hobart yacht race.Signals, (109), 8. Rowan, L., Townend, G., Beavis, C., Kelly, L., Fletcher, J. (2016). Museums, games, and historical imagination: student responses to a games-based experience at the Australian National Maritime Museum.Digital culture and education,8(3), 169-187. Swarbrooke, J., Page, S. J. (2012).Development and management of visitor attractions. Routledge. Tao, K. (2016). Representing Migration by Boat at the Australian National Maritime Museum.Migration by Boat: Discourses of Trauma, Exclusion and Survival,35, 49.